we're just glad we were able to find a 100% post-consumer recycled paper that met our standards. it was definitely a long and arduous search -- there seems to be an ugly stick involved whenever recycled paper is manufactured. there seems to be only 2 options -- ugly plain white or off-white recycled, or heavily fibered paper. this stuff looks like it's been swimming in the ocean for a few days and dried off. it's just not what we would consider "high-end."after all, we're big-time paper snobs! the look and feel had to be top notch, and it had to retain the colors we've placed in our designs. those plain white generic stocks just weren't cutting it. after our extensive search however, we're definitely relieved and happy with our choice!
this year, recycled paper was a major theme of the show, which is a very encouraging sign for the future of this business. it seemed as if everyone was into greener, more sustainable paper and printing methods. pretty soon, i think it will be more of the standard, and less of a "promotable" quality. just saying you're 'recycled' or 'green friendly' will no longer be such a huge deal. buyers will begin to expect it, and if you're not on board -- i think you'll find yourself left behind in a hurry.